Yum! Brands

Case Solution

Jordan Siegel, Christopher Poliquin
Harvard Business School ()

Yum !, the owner of KFC, Pizza Hut and Taco Bell, asked what lessons could be learned from its success in China for the expansion to India and Africa that is currently being considered. The company is also considering whether Taco Bell can succeed abroad as part of a new expansion push. The case also asks what barriers to removal are relevant to a fast food company that specializes in part in fried chicken and TexMex foods.

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