Whole Foods has successfully launched a new business in a low-income Detroit neighborhood, and corporate leaders plan to scale the model to Chicago’s Englewood neighborhood and beyond. Chicago would offer $ 11 million in incentives, but the neighborhood lacks the hospital and the University of Detroit Midtown, whose employees visit the store for lunch and after work. The brand, known to many as Whole Paycheck, needs to find a way to make itself relevant to low-income populations and address problems of access to food and poverty. Students are asked to evaluate the business decision to move to low-income areas, taking into account the debates about the “bottom line of the business” and the “bottom line of the triple business.”
WDI Publishing at the University of Michigan (W93C71-PDF-ENG)
February 17, 2014
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