Where to Grow Next at Online Marketplace OLX

Case Solution

Thales S. Teixeira, Leandro Guissoni, Samy Dana

The CEO of OLX Brasil, an online classifieds platform company, is discussing various ways to grow sustainably (that is, profitably) without the need for investor funds. The options considered are: (1) growth in market penetration by focusing on the core, (2) growth of new markets by entering neighborhoods, or (3) growth of new products through the development of new services. Each of these options has a number of advantages and risks. How should the CEO of OLX compare the options and choose the best path to grow his platform business?

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