Joseph L. Bower, Thomas R. Eisenmann
Harvard Business School (398086-PDF-ENG)
January 23, 1998
Viacom has built a strong position in the global entertainment industry through skillful and courageous acquisitions. Now its expansion is being challenged by Rupert Murdoch’s News Corp moves. Different companies within Viacom have conflicting positions on how to handle big opportunities and how Viacom’s top management should guide the decision-making process.
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