United Daily News Group (C): UDN Shopping – What Happened?

Case Solution

Rueylin Hsiao, Jean-Louis Schaan
Ivey Publishing ()

The United Daily News Group, a leader in Taiwanese media, is facing the imminent demise of the country’s newspaper industry. The founder’s grandson had already taken over the management of the company four years earlier, at a time when more and more readers were looking for news about him on the Internet. Looking to the future, he must support the future development of the company as he realizes that the traditional newspaper business may no longer be profitable. He has to assess the strengths of the company, integrate company resources, improve news content, introduce digital media, and create a new business model in the process. He thinks about the best way to start resource integration and what media innovations to introduce.

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