Unilever in Vietnam: The “Perfect Village” Initiative

Case Solution

Jasjit Singh, Helen Duce

The Unilever Sustainable Living Plan (USLP) is a global initiative that integrates Unilever’s business and sustainability agenda. In this context, Unilever is reviewing the progress made so far on its new “Perfect Village” initiative in Vietnam, which aims to build an economically viable rural business that also has a positive social impact. Visit the website dedicated to the case http://cases.insead.edu/unileverinvietnam/ for additional material.

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