Servjaeta Verma, Ravi Kant Dubey
Ivey Publishing (W18445-PDF-ENG)
July 18, 2018
UltraTech Cement Limited was a leading global cement manufacturer that had implemented best safety practices in all of its units. Still, the company’s Rawan cement factory in Raipur, Chhattisgarh, India, had experienced some serious security incidents in the past that had resulted in low morale. A detailed analysis showed that unsafe behavior on the part of employees was jointly and severally liable for accidents and that behavior change among employees was urgently needed to prevent such accidents in the future. In 2015, the Chief Operating Officer and CEO of Rawan Cement Works faced the challenge of managing the crisis that had gripped the unit and looked for ways to move from a process-centric approach to a people-centric approach.
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