Trek Bicycles: Just a Name or a Summation of Values?

Case Solution

Meeta Dasgupta
Ivey Publishing ()

Trek Bicycles (Trek) entered the Indian market in 2007. Although Trek’s market share in India was small compared to its global presence, India held a significant position in Trek’s global aspirations and the country’s growth potential led to Trek to enter that market. The company firmly believed in innovation and in delivering value to its customers through a set of services and programs. Trek operated in the country through a partnership with an Indian dealer and established its Indian subsidiary in 2017. The company had the advantage of being the pioneer in selling super premium bikes in India, but how did the company expand its retail network? and your cycling-related community in 2019, after more than a decade?

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.