Toys “R” Us in 1999

Case Solution

Karel Cool, Deidre Sorensen

In 1999, Toys R Us faced the most difficult moment in its history. After first posting losses in 1998, it lost its leadership position in toy retail to WalMart and made a late entry into electronic retail, where eToys beat the competition. How could TRU strengthen its competitive position and improve its profitability?

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.