Forest L. Reinhardt, Dennis Yao, Masako Egawa
Harvard Business School (706458-PDF-ENG)
January 13, 2006
In 1995, Hiroshi Okuda, president of Toyota Motor Corp. considered pushing for a more aggressive launch of the Toyota Priusan car, which incorporates Toyota’s new, technically advanced hybrid powertrain. This go-to-market decision allows for a discussion about the importance of the Prius in Toyota’s overall product strategy and explores topics ranging from market structure to competitive advantage and dynamics.
We don‘t have the case solution, but we pay up to $50 for yours!
- Set a reminder to receive an email after your university‘s case study deadline.
- Upload your case study solution. We will review it for quality.
- Get your money via PayPal or to your bank account.