ThermoLase

ThermoLase CEO John Hansen must develop an action plan to take advantage of the company’s revolutionary new-stage hair removal technology with negligible revenue and a $ 500 million market capitalization. This publicly traded Thermo Electron start-up has an opportunity to transform the US beauty industry if Hansen can develop and implement an effective implementation strategy. Course objective: To introduce students to the Thermo Electron development strategy in the context of a development-oriented retail / consumer company with high potential.

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