The Whistle InterJet (A): The First Internet Appliance for Small-to-Medium Size Businesses

Case Solution

Hoang Ha Thi, Michel Darnaud

This case concerns Whistle Communications, a California-based company-backed startup founded in 1997 that seeks to overcome sales growth issues in the US through a series of strategic partnerships in Asia. Whistle Communications is the provider of Interjet, a device that allows a small business to connect to an Internet service provider, send email to any employee, surf the Internet and create a rudimentary intranet protected by a firewall. In the AC cases, Darnaud, Whistle’s Head of Business Development, is considering three possible partnerships.

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