Enders Albrecht, Tawfik Jelassi, Charles Waldman
INSEAD (INS872-PDF-ENG)
May 16, 2002
The case focuses on the opportunities and challenges for a traditional retailer to use the Internet as an additional channel. A major implementation issue that has sparked heated debate among retailers concerns Tesco.com’s order-to-order approach, which relies on in-store selection (rather than dedicated warehouses). He also insists on how to make internet retailing a profitable story.
We don‘t have the case solution, but we pay up to $50 for yours!
- Set a reminder to receive an email after your university‘s case study deadline.
- Upload your case study solution. We will review it for quality.
- Get your money via PayPal or to your bank account.