The Tesco.com Experience: Is Success at Hand?

Case Solution

Enders Albrecht, Tawfik Jelassi, Charles Waldman
INSEAD ()

The case focuses on the opportunities and challenges for a traditional retailer to use the Internet as an additional channel. A major implementation issue that has sparked heated debate among retailers concerns Tesco.com’s order-to-order approach, which relies on in-store selection (rather than dedicated warehouses). He also insists on how to make internet retailing a profitable story.

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