The RealReal Inc.: Fashion Fad or Long-Term Investment?

Case Solution

Shernaz Bodhanwala, Ruzbeh Bodhanwala
Ivey Publishing ()

RealReal Inc. (Real), a San Francisco, California-based startup that deals in used luxury goods, saw significant growth in revenue and customer base in fiscal year (FY) 2018, but was unable to do so after nine years of being profitable in business. The accumulated losses reported up to the quarter ended in March 2019 were $ 280.98 million. Real began its initial public offering (IPO) on June 27, 2019 at $ 20 per share. Is it worth investing in the company for investors? What parameters would realistically indicate the future prospects of an emerging growth company like Real?

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