The Peppers and Rogers Group

Case Solution

John Deighton
Harvard Business School ()

Can two successful writers build a scalable consulting practice based on their unique vision of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers went from two speaker fees to an Internet technology publishing, consulting, and PhD company with 160 employees. Now they want to grow faster and benefit from the IPO capital market, which has allowed competitors like Scient, Viant and Zefer to emerge in the consulting and e-commerce market.

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.