The InnoCar Project – Developing a Chip for the Future Automobile (A): Introduction

Case Solution

Kim Van Oorschot, Kishore Sengupta

The case follows a large project to develop a chip for automotive entertainment systems. Participants evaluate the ongoing progress and feasibility of the project in three episodes. The case contains important information for evaluating complex new product development projects that lack transparency, as well as the effectiveness of the steps in monitoring such projects.

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