The Incentive for Legacy: Tsinghua University Education Foundation

Case Solution

Lauren H. Cohen, Hao Gao, Spencer C. N. Hagist
Harvard Business School ()

Vivian Yuan aims to support the fundraising efforts and investment goals of the Tsinghua University Education Foundation in a new era of Chinese higher education. Competing with the elite C9 League members of China’s top universities, she must develop a range of incentives and benefits for alumni and unaffiliated donors that can fill gaps in her own investment and philanthropic perspectives. To do this, you have to name what makes the university unique as a giving opportunity and show what TUEF can do that no one else can.

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