The Hybrid Vehicle Market

Case Solution

Michael W. Toffel, Nazli Z. Uludere Aragon
Harvard Business School ()

This advisory describes the hybrid electric vehicle market, the results of various automaker strategies, and environmental issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative fuels and powertrains, including hybrid electric vehicles, plug-in hybrids, electric vehicles, and diesel engines. Allow students to rate the success of the Toyota Prius, especially when used as an updated addition to a Toyota Motor Corp. case report. Use: Prius Launch (HBS Case 706458).

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