Jordan Siegel, Yi Kwan Chu
Harvard Business School (708479-PDF-ENG)
February 18, 2008
This case of the globalization of East Asian pop music is useful for teaching concepts of regional business strategy as well as cultural arbitrage. So music companies must consider why certain markets are clearly more profitable than others. They also have to decide whether to expand internationally with a regional focus on East Asia or alternatively with a focus on the US and other western markets.
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