The Cinnamon Case: Sales Negotiation (Role Play) – A The Seller

Case Solution

Samish Dalal, Agarwal Rajiv
Ivey Publishing ()

The case represents a role play between a buyer and a seller negotiating the price of a perishable but scarce good. The case covers the dilemma buyers and sellers face when they have limited information but are still trying to negotiate the best case for themselves. This case concerns the seller and is used with The Cinnamon Case: Sales Negotiation (Role Play) (B) The Buyer (W12259).

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