The Battle for Logan Airport: JetBlue Airways versus American Airlines

Case Solution

Jared Harris, Mike Lenox, Rebecca Goldberg
Darden School of Business ()

JetBlue Airways is just five days away from entering the Boston Market by establishing a presence at Logan International Airport. JetBlue’s vice president of strategy considers the range of potential competitive reactions you could expect from established airlines like American Airlines in order to anticipate and prepare. As the largest major airline operating out of Logan, American was at higher risk than the other major airlines and had not yet decided how best to compete with the LCCs. How would the Americans react?

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