Jared Harris, Mike Lenox, Rebecca Goldberg
Darden School of Business (UV6980-PDF-ENG)
October 21, 2013
JetBlue Airways is just five days away from entering the Boston Market by establishing a presence at Logan International Airport. JetBlue’s vice president of strategy considers the range of potential competitive reactions you could expect from established airlines like American Airlines in order to anticipate and prepare. As the largest major airline operating out of Logan, American was at higher risk than the other major airlines and had not yet decided how best to compete with the LCCs. How would the Americans react?
We don‘t have the case solution, but we pay up to $50 for yours!
- Set a reminder to receive an email after your university‘s case study deadline.
- Upload your case study solution. We will review it for quality.
- Get your money via PayPal or to your bank account.