Soumitra Dutta, Theodoros Theos Evgeniou, Patricia Reese
INSEAD (INS931-PDF-ENG)
February 17, 2002
This case describes the strategy of Terra Lycos, an integrated global media company that was created through the merger of Spain’s Terra Networks and Lycos in the United States in October 2000 to achieve profitability and a leadership position in the market. As the case was written (November 2001), Terra Lycos was behind its three heavyweight competitors, AOLTime Warner, Yahoo! and Microsoft / MSN.
We don‘t have the case solution, but we pay up to $50 for yours!
- Set a reminder to receive an email after your university‘s case study deadline.
- Upload your case study solution. We will review it for quality.
- Get your money via PayPal or to your bank account.