Terra Lycos: Creating a Global and Profitable Integrated Media Company

Case Solution

Soumitra Dutta, Theodoros Theos Evgeniou, Patricia Reese

This case describes the strategy of Terra Lycos, an integrated global media company that was created through the merger of Spain’s Terra Networks and Lycos in the United States in October 2000 to achieve profitability and a leadership position in the market. As the case was written (November 2001), Terra Lycos was behind its three heavyweight competitors, AOLTime Warner, Yahoo! and Microsoft / MSN.

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