Thomas C. MacAvoy
Darden School of Business (UV3366-PDF-ENG)
March 08, 2001
The technology strategy for a diversified company must be developed in a manner consistent with the general strategies of the individual business areas and the group as a whole. Topics covered in this note include the level of R&D spending, the allocation of resources to technology programs, trade-offs between long- and short-term projects, the balance between product and process development, and R&D efforts. D to further diversify. Different organizational and analytical approaches are described to develop the technology strategy.
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