Starwood Hotels & Resorts Worldwide Inc.: Asia Pacific

Case Solution

Choon Chiang Leong, D.G. Allampalli
ABCC at Nanyang Tech University ()

The case describes how Starwood Hotels and Resorts Worldwide Inc. has grown under the visionary leadership of Barry Sternlicht, its founder and CEO. It documents how Sternlicht acquired, financed and integrated two leading hotel brands, Westin and ITT Sheraton, to become a leading diversified hotel chain globally. The company’s newly appointed Asia Pacific president has been given a goal of increasing his share of operating profit from 10% to 25% by 2007.

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