Aiyesha Dey, Jonas Heese, James Weber
Harvard Business School (120006-PDF-ENG)
September 27, 2019
Stephen Scott had to decide whether to keep his behavioral analytics startup in the people analytics space or move his company into the regtech sector. Starling had developed technology that allowed its customers to anticipate and influence the behavior of their employees by examining company data on employees, including email traffic. Starling was struggling to grow in the people analytics industry, while RegTech was an emerging industry that could offer better growth opportunities.
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