Michael Y. Yoshino, Peter J. Williamson, Henry Laurence
Harvard Business School (394212-PDF-ENG)
May 26, 1994
It refers to the decision whether or not to launch a satellite television service in Asia in the period 1990-1991. STAR TV was a joint venture between Hutchison Whampoa and LiKa Shing and was formed to launch that service. Richard, LiKa Shing’s son, was CEO. He considers the background of the satellite television industry in Europe and the United States, the likely success of the satellite TV industry in Asia, and strategic and tactical issues.
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