Southwest Airlines in Baltimore

Case Solution

Rogelio Oliva, Jody Hoffer Gittell, David Lane
Harvard Business School ()

Southwest Airlines’ passenger connection through the Baltimore station has increased 100% since 1997. Originally conceived as a point-to-point network, this volume of connecting passengers has put pressure on Baltimore’s ground operations, eroding quality of service and the difficulty of turning planes quickly is one of the key elements of Southwest’s low cost. strategy. This case presents comparative data to shed light on key elements of Southwest’s operational strategy and provides detailed information on the activities and information flows required to turn an aircraft, enabling meaningful analysis of the process, e.g. Eg B. use of resources, capacity, bottlenecks and coordination mechanisms. A rewritten version of a previous case.

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