Solome Tibebu: Evaluating Possible Business Models

A young college-age entrepreneur wants to start a business with a line of interactive video games that she created to help teenagers with severe anxiety. She considers three possible business models, each targeting a different customer segment with different value propositions, while remaining true to her vision of supporting teens with anxiety disorders. After doing some basic research, she is not sure which business model to follow and what her next steps should be. The case allows students to examine the process by which entrepreneurs develop and evaluate business models, while highlighting a critical issue for many start-ups, namely the need to focus. As students establish their recommendations for next steps, they understand the importance of the kind of disciplined research that entrepreneurs must undertake to test the hypotheses that are embedded in their fledgling business models.

We don‘t have the case solution, but we pay up to $50 for yours!

• Set a reminder to receive an email after your university‘s case study deadline.
• Upload your case study solution. We will review it for quality.
• Get your money via PayPal or to your bank account.