Sof-Optics, Inc. (A)

Case Solution

W. Earl Sasser Jr., Ramchandran Jaikumar, David C. Rikert
Harvard Business School ()

The marketing director of a fast-growing company must make some decisions regarding the customer service department. The volume in the department is constantly increasing, ophthalmologists are waiting longer for orders, and the mood in the department is declining. With the company under pressure to make a profit, the marketing manager must carefully justify any requests for additional personnel or equipment.

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