Jeffrey M. Conn, Garth Saloner, Jim Ellis
Stanford Graduate School of Business (E663-PDF-ENG)
October 25, 2018
This case explores the founding story of California ice cream chain Smitten Ice Cream and CEO and founder Robyn Sue Fisher, who invented a liquid nitrogen-powered ice machine that mixes the smoothest ice cream in the world. Students are faced with numerous common business problems including prototyping, fault handling, product market discovery, recruiting, financing, and organization scaling.
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