Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.

Case Solution

David J. Collis, Elizabeth Johnson
Harvard Business School ()

CIBAGEIGY is a large diversified multinational corporation that underwent massive structural and cultural change in the 1990s. The case describes the changes made and the processes by which changes in portfolio, people, and structures occur. In mid-1994, CIBA evaluated the efficiency of the transformation and whether it went too far or too far.

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