Sandra Vandermerwe, Marika Taishoff
IMD (IMD069-PDF-ENG)
January 01, 1990
SKF, the world’s largest bearing manufacturer, decided in 1987 to significantly change its approach. Although the Swedish company remained number one in the field, its profitability and ROI have been nil since 1985. To remain an industry leader, the company had to offer its customers what they wanted, not just what the company produced. company. Goran Malm was hired to implement the change process at SKF.
We don‘t have the case solution, but we pay up to $50 for yours!
- Set a reminder to receive an email after your university‘s case study deadline.
- Upload your case study solution. We will review it for quality.
- Get your money via PayPal or to your bank account.