Shimla Dairy Products Private Ltd., India: Poised for Growth?

Case Solution

Michael Rouse, Navin John
Ivey Publishing ()

The technical director for Shimla Dairy Products, a government-licensed food manufacturer, has worked in the cheese industry in Australia for some time. He returned to India with new skills and ideas to share with the company. Cheese is a relatively new product in India and it is up to the customer to decide how to best exploit the growth potential of the Indian cheese market. You have to consider issues of marketing, branding, production processes, operations, and customer orientation.

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