Michael Rouse, Navin John
Ivey Publishing (905M17-PDF-ENG)
February 21, 2005
The technical director for Shimla Dairy Products, a government-licensed food manufacturer, has worked in the cheese industry in Australia for some time. He returned to India with new skills and ideas to share with the company. Cheese is a relatively new product in India and it is up to the customer to decide how to best exploit the growth potential of the Indian cheese market. You have to consider issues of marketing, branding, production processes, operations, and customer orientation.
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