Case Solution

William A. Sahlman, Jeffrey T. Glass, Evan Richardson
Harvard Business School ()

The founding team of ScoreBig, an event ticketing company, is about to launch their product publicly. The company has made great strides in negotiating ticket access, designing its user interface, and building a proprietary architecture. For consumers, ScoreBig offered the option to purchase tickets at a lower face value. ScoreBig helped event managers solve the problem of filling empty seats and attracting new customers in a way that did not interfere with other forms of ticket sales. ScoreBig has raised more than $ 20 million in three rounds of funding.

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