Schweiz Aluminum Alloy Division

Case Solution

Benson P. Shapiro

In January 2008, the Swiss aluminum alloy division prepares to launch its new GH 1000 alloy. The division was a world leader in the commercialization of relatively exotic, high-strength aluminum alloys. Recently, one of his talented metallurgists had developed a new formulation for an alloy from the 7000 series of high-strength hard alloys. The formulation was significantly more cost effective than previously used, but had no effect on performance or appearance. For all practical purposes, it was identical to the most expensive existing alloy that it would replace. Andrew McAndrews, High Strength Aluminum Alloys Product Manager, was responsible for setting the price of the new alloy.

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