Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

Case Solution

Rosabeth Moss Kanter, Jonathan Cohen
Harvard Business School ()

As a center supervisor at a biotechnology company, Sandra Brown harnessed virtual equipment and social media to have interaction others and construct campaigns for alternate withinside the company. This case follows her profession on the company, and describes the demanding situations she confronted as a alternate agent, running to sell gender equality withinside the company, and a brand new drug advanced to combat most cancers externally.

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