Elliot Freeman, Kent Grayson
Kellogg School of Management (KEL723-PDF-ENG)
April 16, 2013
CEO Richard Gedman suddenly found himself running two separate but possibly related businesses: the slot manufacturing and marketing business that he has been running for years and a new mobile and online gaming business that has been amazing in recent years has grown. quickly. To maintain success in both businesses, it seems clear that each will require a significant investment in R&D. Should you invest in just one or both?
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