Roche Diagnostics Belgium (B): Cultural and Digital Transformation

Case Solution

Heather Cairns-Lee, Tawfik Jelassi
IMD ()

Case B focuses on the year of transformation. In January 2018, Anna interrupted that success story and told RDB that she needed to transform. The case describes the critical decisions and actions Anna has taken to drive the transformation, engage customers and employees, and address the concerns of the management team. The focus on culture change was a prerequisite to preparing the company for digital transformation. The case offers participants the opportunity to assess whether Anna has succeeded in introducing transformation into an already successful company.

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