William A. Sahlman, Dan Heath
Harvard Business School (805032-PDF-ENG)
November 18, 2004
The founder and CEO of a CRM software startup must choose between an attractive takeover offer and the option of an initial public offering. He discusses the growth of the company, including a lengthy discussion about the business start-up and a failed initial public offering in 2000. The key question is whether the company creates more value by remaining independent or by joining a larger organization.
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