Reshaping the Book Industry or Back to Basics? (A) The Case of ‘France Loisirs’

Case Solution

Claudia Loebbecke

France Loisirs, a French book club owned by Bertelsmann, has successfully operated a subscription-based business model that generates a remarkably high profit margin. Given mounting economic pressures and a shrinking membership base, the case presents the club’s core business principles and summarizes strategic options for sustainability and further growth from a senior management perspective.

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