Reliance Jio: Leveraging Late Mover Advantage

Case Solution

V.S. Pai
Ivey Publishing ()

In 2016, Reliance Jio Infocomm (RJio) was a late entry to India’s busy but growing telecommunications (telecommunications) market. By 201920, the wholly owned subsidiary of Reliance Industries Limited (RIL) was India’s leading telecommunications company in terms of earnings and market capitalization. Established companies in the industry were expected to take revenge on the new entrant; However, they couldn’t compete with RJio’s deeply discounted offers. In six months, RJio had achieved his goal of earning a subscriber base of 100 million. Although RJio intended to remain a leader in India’s digital future, could he continue on his path to success? Could RJio leverage his current and future investments and manage risk enough to meet his bullish targets? The Indian telecommunications industry faced a technology-driven and dynamically changing future. How did RJio ensure to continue to play a leading role in the Indian telecommunications industry?

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