RelayHealth

Case Solution

Joseph B. Lassiter, Liz Kind
Harvard Business School ()

RelayHealth offers secure online communication for doctors, patients, and health insurance companies. The company’s services include online consultations, prescription updates, and appointments. RelayHealth’s business model derives subscription revenue from physicians and license fees from health plans. RelayHealth recently completed a successful pilot study and has signed several high-profile health plans and medical groups. The company is struggling with ways to drive growth and drive use and adoption of its product in its three market segments: Medical, Patient, and Health Insurance.

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