Reebok Cool

After Reebok loses LeBron James’ support competition to Nike, Reebok must explore new frontiers for business growth. Reebok has chosen to build a stronger and more emotional relationship with the male urban consumer. The effort requires a focus on sneakers as a fashion accessory, incredibly effective word of mouth marketing, and the ability to penetrate the networks of hip-hop culture. Plus, you have to find a way to take advantage of cool trends to spread your new offering globally.

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