Rebirth of the Swiss Watch Industry–1980-92 (B)

Case Solution

Michael L. Tushman, Daniel B. Radov
Harvard Business School ()

Describe the path that Hayek, Thomke, and others took to form SMH. It discusses the new strategy and its implementation and records the dramatic recovery of the great Swiss watchmakers. It ends with an investigation into Hayek’s efforts to build on SMH’s successes.

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