Rana Plaza (C): Primark and Victim Compensation

Case Solution

John A. Quelch, Margaret L. Rodriguez
Harvard Business School ()

On April 24, 2013, the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. The worst industrial accident since the gas leak at the Union Carbide plant in Bhopal, India, killed more than 1,100 people. Most of the victims worked for clothing factories whose main customers were European, American and Canadian companies. Export contracts with these companies had made Bangladesh the second largest exporter of clothing in the world. Rana Plaza was not the first tragedy in Bangladesh’s garment industry, and more could occur without intervention. International brand owners, national and foreign governments, trade unions and non-governmental organizations (NGOs) discussed their responsibility to improve the working conditions of textile workers in Bangladesh.

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