Quinta do Vallado: From Douro to the World

Case Solution

Felipe Monteiro, Marta Pimentel, Anne-Marie Carrick

With the globalization of wine, the wine industry in Portugal has undergone a dramatic shift from a local to a global focus in the last 30 years. Quinta do Vallado, one of the main players in this process, saw its exports double (up to 40% of sales) and multiplied by ten in foreign markets (from 5 in 2000 to 48 in 2020). The case describes the various options the winery will face in 2020 to achieve further growth while remaining true to the vineyard’s legacy in a volatile world.

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