Lauren H. Cohen, Christopher J. Malloy
Harvard Business School (212021-PDF-ENG)
November 16, 2011
Ten years after Quadriserv’s life, Greg DePetris and his company were at a crossroads. Perhaps more than any of Greg’s previous companies, Quadriserv represented a step into an established market of strong, well-established companies. Greg had a proven track record of startups in the commercial and financial sectors, but the difference in this case was that Quadriserv would acquire some of the oldest and most venerable companies in the US financial sector. Quadriserv’s goal was bold: to revolutionize the securities loan market. While the potential payoff was great, the downside risk to Greg and the company’s other clients was not lost. In addition, the present moment was an important decision point for the company.
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