Profile of Enron: The Rise and Fall

Case Solution

Scott A. Moore
WDI Publishing at the University of Michigan ()

In 1999, Enron was a leader in innovation and management quality. Less than two years later, he filed for bankruptcy in one of the worst fraud cases of the decade. The story of Enron’s rise and fall speaks volumes about manipulating regulatory and accounting standards and disregarding ethics and the law in the pursuit of money and excellence. Given the history of the company and key players, the case explains the illegal tactics used by Enron management and partners that ultimately led to speculation and the resignation of then-CEO Jeff Skilling. The stock market crash and resulting bankruptcy are also discussed, and the profile ends with the key findings of the SEC’s subsequent investigation. This case is included in Module 3 of the Business Thinking and Action course.

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