Procter & Gamble Europe: Vizir Launch

Case Solution

Christopher A. Bartlett
Harvard Business School ()

It describes P & G’s expansion in Europe, including the development of strong national business management that reacts to local market differences. Introducing a new product poses strategic and organizational challenges as P&G is considering making this its first European brand and managing it in a coordinated manner across Europe.

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.