President’s Choice Financial

Case Solution

Jeff Moretz, Chirag Surti
Ivey Publishing ()

At the end of 2013, PC Financial remained one of the few successful nofrill banking providers in Canada. Since its inception in 1998, the company has grown to become a major competitor in the consumer financial services space, with nearly three million customers and sales of $ 644 million. The 2008 financial crisis and the competitive situation of Canadian retail financial services had led to the acquisition and partial closure of several competitors. While the market changes appeared to be beneficial in reducing competition, they also raised questions about the company’s ability to operate as a separate operating unit.

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